Pricing and Fees for the A2P 10DLC Service
A2P 10DLC Pricing Overview
There are two categories of fees associated with A2P 10DLC: registration fees, and per-message carrier fees. Both types of fees are charged by carriers as part of the A2P 10DLC system..
Registration fees are applied when registering your US A2P Brand and your A2P Use Case, the moment they are approved.
Carrier fees are also charged by carriers for A2P 10DLC messages sent to users on their networks. These fees are applied in addition to standard US Messaging pricing. In general, the fees are applied for each outbound SMS segment or MMS message. T-Mobile (including Sprint) also applies fees to inbound SMS and MMS.
Please see below for a full breakdown of the fees associated with A2P 10DLC.
Registration Fees
When considering your options, Standard Brand registration enables up to 60,000 segments per day, while the Low Volume Standard Brand registration is limited to 6,000 segments.
It's worth noting that each segment corresponds to 160 characters for sms.
US A2P Sole Proprietor Brand registration fee: $4.41 one-time registration fee at time of vetting (no Secondary Vetting for A2P 10DLC)
US A2P Low Volume Standard Brand registration fee: $4.41 one-time registration fee at time of vetting (no Secondary Vetting for A2P 10DLC)
US A2P Standard Brand registration fee: $48.51 one-time registration fee at time of vetting (includes Secondary Vetting for A2P 10DLC)
US A2P Campaign use case registration fees: $16.54 one-time registration fee at the time of vetting.
US A2P Recurring Monthly Campaign registration fees:
* Low Volume Mixed use cases support up to 2,000 SMS segments and MMS per day toward T-Mobile (see T-Mobile daily limits), and are given a lower message throughput (MPS) than other use cases, regardless of Trust Score.
** The Campaign use case registration fee is billed at time of vetting, then as a renewal fee for the same amount each month, unless the Campaign is deactivated/deleted.