Key Metrics Explained:
Sent:
The total number of emails successfully sent from the system.Delivered:
Emails that reached the recipients’ inboxes (not bounced).Opened:
The number of recipients who opened your email at least once.Clicked:
Recipients who clicked on one or more links inside your email.Complained:
Emails marked as spam or reported by recipients.Bounced:
Emails that could not be delivered. This includes both temporary (soft) and permanent (hard) failures.Unsubscribed:
Recipients who opted out from future emails.Failed:
Emails that failed to send due to technical errors or configuration issues.
Why Use Email Analytics in LSS CRM?
Tracking these metrics lets you:
Monitor the success of your campaigns.
Improve targeting and content based on recipient behavior.
Maintain a good sender reputation by minimizing complaints and bounces.
Troubleshoot delivery problems with the Failed and Bounced stats.