Bounce metrics help you understand how many emails failed to reach recipients and why. Here are the key terms and your stats:
Permanent Bounce (Hard Bounce):
Number of emails that were permanently undeliverable due to invalid addresses or non-existent domains.
Permanent Bounce Rate:
Percentage of emails that permanently bounced compared to total sent.
ESP/ISP Block:
Emails blocked by Email Service Providers or Internet Service Providers, often due to spam filters or blacklists.
Delivered:
Number of emails successfully delivered to recipients’ inboxes.
Delivery Rate:
Percentage of emails delivered out of total sent.
Low bounce and block rates indicate good list hygiene and higher chances of your emails reaching recipients’ inboxes. Monitoring these metrics helps maintain your sender reputation and campaign effectivenes
