Google Postmaster Tools offers insights into how Gmail treats your emails. It provides domain and IP reputation scores, spam rate data, delivery errors, and authentication status for emails sent to Gmail users.
By monitoring Google Postmaster Tools, you can:
Understand your sender reputation from Gmail’s perspective
Track spam complaints and feedback loops
Identify issues with authentication or encryption
Improve inbox placement for your LSS CRM campaigns
Go to Google Postmaster Tools: Visit Google Postmaster Tools.
Sign In: Use your Google account to log in.
Add Your Sending Domain: Enter the domain you use to send emails via LSS CRM.
Verify Domain Ownership: Follow Google’s domain verification process (usually via DNS TXT record).
Access Your Dashboard: Once verified, monitor your domain’s reputation, spam rate, and other metrics.
Follow Google’s official setup guide here: Google Postmaster Tools Setup
Implement DKIM, SPF, and DMARC authentication protocols.
Keep your email lists clean and up to date.
Monitor spam rates and adjust content to reduce complaints.
Use insights from Postmaster Tools alongside LSS CRM analytics to optimize campaigns.
