Static Information
Delimiters
Conversation Context
Writing Style & Tone
Use static information to add business details, offers, or service descriptions that the bot can refer to. Keep it short (under 200 words), or it can dilute your instructions.
Example:
# Offer:
<offer>
Elevate Your Business with Cutting-Edge AI Chatbots.
Capture premium leads, automate sales, and boost conversions.
Trusted by industry leaders and built to scale, our bots are perfect for marketing agencies and service businesses.
</offer>
Delimiters help visually and structurally separate parts of your prompt, especially when mixing context and instructions.
Emphasis: #, >, or ---
Blocks: """, ''', or <context></context>
Example:
<product_info>
Our CRM solution integrates seamlessly with SMS, email, and AI chatbots to automate your marketing.
</product_info>
Setting the scene helps the bot understand why the customer is interacting and respond accordingly.
Example:
Worse: “You are a customer support agent.”
Better: “A client is reaching out because something went wrong. You must act as a friendly agent and ask for clear details about the issue.”
Tailor the bot’s language to your brand or use case by specifying style and tone.
Conversational
Technical
Instructive
Descriptive
Creative
Friendly
Professional
Empathetic
Confident
Warm
Serious
Example:
“Use a friendly, conversational tone. Avoid formal language. Sound like a helpful team member—not a scripted bot.”
Advanced prompting turns your chatbot into a high-performing, on-brand virtual assistant. By using structure, context, examples, and repetition—combined with deliberate tone and style—you ensure better conversations, more conversions, and a standout user experience.
With LSS CRM, you have the tools to fine-tune every aspect of your bot. Use these techniques to optimize every interaction.
Happy prompting!