A domain is the web address people type into a browser to access your online presence—such as yourbrand.com. In LSS CRM , domains allow you to brand and power multiple tools including funnels, websites, blogs, webinars, client portals, and email communications.
DNS records (Domain Name System records) are essential building blocks of the internet. They act like a digital phone book, telling browsers and services how to reach your domain or subdomain by translating human-friendly domain names (like yourbrand.com) into machine-readable IP addresses.
You can manage all domain connections in one place, ensuring clear visibility and streamlined setup.
Funnel / Website / Store / Webinar / Blog
Use your domain to host customer-facing pages such as funnels, ecommerce stores, webinars, or blogs.
You can learn more about it here - How to connect your custom domain to yuor website
Branded Domain (for White-Labeling)
Connect a domain to white-label your LSS CRM sub-account or SaaS features.
This replaces the default .hlpages.co URLs with your own branding.
You can read more about it here - Branding System-Generated Links (API Domain) and Why and HOW TO Setup Branded Domains
A domain is required to authenticate your email sending (e.g., via SPF, DKIM, DMARC).
Connecting it improves email deliverability and ensures your messages aren’t flagged as spam.
You can read more about it here - Dedicated Email Sending Domains Overview & Setup
An active LSS CRM account
A domain, either:
Purchased through the LSS CRM
Purchased via a third-party registrar (e.g., Namecheap, GoDaddy)
Access to the domain’s DNS settings (required for manual setup)
Before you can connect a domain to the LSS CRM , you need to own one. There are two ways to purchase a domain:
Easiest option—handled fully inside the platform.
Go to Settings > Domains > Purchase Domain.
Search for your desired domain name and complete the purchase.
Domains bought in the LSS CRM are automatically labeled as Internal and come with built-in DNS management and SSL.
Use providers like GoDaddy, Namecheap, Google Domains, etc.
After purchasing, you’ll need to manually connect the domain in the LSS CRM by updating DNS records.
These are categorized as External Domains in the system.
Tip: Make sure you have access to your registrar’s DNS settings if purchasing externally—this will be required during setup.
All domains whether internal or external (connected via third-party providers) can be managed from the centralized Domains settings page within each sub-account.
From this page, you can:
Add domains or subdomains
View connected products (Funnels, Websites, Emails, etc.)
Check domain and SSL status
Access DNS settings (for internal domains)
Identify and resolve required actions (e.g., verification, connection issues)
Domains are clearly labeled:
Internal Domains – Purchased through the LSS CRM
External Domains – Connected from external providers
Includes tabs for Connected Products and DNS Records (DNS available for internal domains)
Lists connected product types (Funnels, Email, Website)
Status indicators help with quick troubleshooting
Filters allow sorting by product type; the menu (three dots) provides edit/remove options
Additional Features:
Search bar for quick domain lookup
Auto-renewal and expiry tracking for internal domains
Visual indicators highlight domains needing attention
Your main domain name.
Example: example.com
Used for your primary site or homepage.
A prefix added to your root domain.
Example: blog.example.com, store.example.com
Used to separate different sections (like blogs, funnels, portals) without needing a new domain.
Technically a subdomain of yourbrand.com.
Example: www.example.com
Often used as the default web address.
Best practice: Pick one version (with or without www) and redirect the other to it for consistency and SEO.
